Enough With Someday Dreams: Meet the Woman Who Kicks Asses for a Living


When Keita Williams turned her biggest rock bottom into an ah-ha moment, the Success Bully was born. Keita became an accountability evangelist and expert in motivating even the worst procrastinators to get sh*t done. In this episode, she describes common roadblocks that too often keep women entrepreneurs stuck, and gives solutions that will get you to the next step of your journey. Hint: Perfectionism is procrastination. Procrastination is fear.




Episode 3: Success Bully with Keita Williams

Our interview with Keita Williams, the founder of Success Bully.

Nancy Evans: Okay. Keita. Welcome.

Keita Williams: Thank you for having me.

Nancy Evans: Thank you for being here in New York.

Keita Williams: Fun times.

Nancy Evans: Okay. I heard about your podcast, called “Success Bully”, from a friend of mine. I then listened … I binge listened. No joke. I listened to … How many episodes have you done now?

Keita Williams: We’re at 55, total, I think.

Nancy Evans: Okay. Maybe I didn’t do every one of the 55, but I did a whole lot of them. Heard your laugh, that amazing laugh you’re already hearing out there. I just thought, “I have to meet this woman,” because your message is one that I’ve needed my whole life, and I don’t think there’s any woman out there who doesn’t. Which is … I believe there’s not any dearth of great ideas from women. In fact, I would posit women have more great ideas than men.

Keita Williams: I agree.

Nancy Evans : And that their ideas range from the everyday solution to something … Whether it’s underpants, diapers, something to use in our bathrooms, a new kind of sponge, or whether it’s world peace. But where things get a little squishy is the doing of it. The taking the step by step to make this idea a reality. That is where you come in.

Keita Williams: Absolutely.

Nancy Evans : Could you talk about the epiphany, the moment, which I heard you tell on one of your podcasts, of how you woke up one day … Actually, you went to sleep one night, and said, “I have to change my own life, and I’m going to change the lives of a lot of people out there.”

Keita Williams: I do have an answer for this. It was my biggest professional failure. I had relocated from New York to Seattle to take a position that I thought would be this pivotal moment in my career, and fell completely on my face. Ended up back in the job market a year later in a new city and a new space, and found myself really frustrated that I made this turn, and I thought it was going to be this whole new lifestyle for me. But I found that I … I had a shitty year.

Can I curse?

Nancy Evans : Yeah. It’s okay. You’re among friends.

Keita Williams: I had a shitty year, and my friends did too. I had this series of girlfriends. One was going through this really messy divorce, and what that meant for her financially, and then one that lost a business. We all just had this really bad setback year. I started putting everyone on action plans. I became that friend, where I got tired of getting the phone calls about, “Let me tell you what happened,” and all the negative energy, and, “Oh, this,” “Oh, that,” and I felt like I was kicking my own butt first. Like, “Okay, I need to change something. What is that, and what is next, and what does that look like?”

Keita Williams: And started harassing my friends to get them on track and discover this — I literally said it as a joke: “This is what I’m doing for my friends. I’m like a success bully. Let me know if you want me to kick your butt, too.” It turned into this magical gift where I could actually touch women with the “how”. I think we all know the “what”. We don’t always know the “how.”

Nancy Evans : So the What’s the goal?

Keita Williams: The “what’s the goal”. You know what you want to do, right? But we don’t always know what order to do things, or the size and scope is so large we don’t even get started, because it’s so huge. Or we get started, and we fall off. I think where my sweet spot is that I can help you stay on track while you’re going through it, and break it into bite-sized pieces. There’s no mob outside of your house with picket signs saying you can’t do something.

Nancy Evans : They’re not there.

Keita Williams: There’s no anti-Keita movement. There’s not anyone going out of their way to derail me. I’m the biggest holdup, so what can I do to keep it going? I feel like I get to do that for other people.

Nancy Evans : You call yourself an accountability expert.

Keita Williams: Yeah.

Nancy Evans : Will you describe … There’s a lot of life coaching out there.

Keita Williams: Of course.

Nancy Evans : I think women have met friends of theirs who are now life coaches. But you’re in a different place, right?

Keita Williams: Yeah. I have an answer for this. I am not good with self actualization. I am not here to help you figure out, “What do I want?” “Who am I?” I can’t help you answer those questions. I’m here to help you get it done.

Nancy Evans : You are a bully.

Keita Williams: I am a bully.

Nancy Evans : Don’t you love the word “bully”, everyone?

Keita Williams: I’m nice about it, unless you waste my time, and then I tell you you wasted my time. But it’s just getting into the root cause. We go for a 75% completion on your action plan. What happened this week? When you make someone say that out loud, you’ll find that a lot of the excuses are self induced. Where, “Yeah, I did this, I did … The weather was bad,” and then, “This,” and then, “That.” You could’ve changed your whole schedule around. You didn’t do it because you didn’t prioritize it.

Nancy Evans : Okay. How do you bring this to a woman?

Keita Williams: Yeah. Through the system. The system.

Nancy Evans : Okay.

Keita Williams: There’s three ways to work with me. You can get your butt kicked one on one, or you could join a Success Bully syndicate. I put together groups, and we go through the process together.

Nancy Evans : Remote?

Keita Williams: Yeah. I can … Listen. I don’t have time to be everywhere.

Nancy Evans : No?

Keita Williams: No, I can’t be everywhere. A lot of stuff I do on Zoom. If you really need to see me, you pay for that. If you need to face time with me in life, in the same space/time continuum, that’s a premium charge. But everything else I can do via Zoom or phone call.

Keita Williams: We have an initial kickoff call where we go through exactly what it is we’re trying to accomplish, and we get crystal clear on the goal. Then we walk it back. What does the next 90 days need to look like? 60? 30? I only do 90-day sprints. If you need me longer than 90 days, we have to talk about what this goal really is. Because I’m not trying to help you achieve the goal, I’m trying to help you create the habits to get it done.

Nancy Evans : That’s interesting.

Keita Williams: Some goals will take years.

Nancy Evans : If a woman out there, because we’re The Confab, we’re talking to women who are thinking about starting a business, have begun to start a business, and might be stalled a little bit about their next step … When you talk about making a plan, what does a plan look like? Let’s say a woman has an idea for a business. She talks to you. What’s the download that then creates a plan?

Keita Williams: That’s a great one. This is my favorite process, and I love doing it. I get so much joy from it. It’s insane how much fun this is. Data dump. Get it all out. I want to know everything. Then we bucket it into logical and reasonable actions. If I know your schedule, and we got to get real about scheduling … If you have a family, your schedule is different from me as a lone wolf who … I don’t have to answer to anybody, so I can create more time for myself. But if you have your work obligations and your family obligations, then we need to be realistic about what you can accomplish every week. But you also have to stick to that schedule. It’s time management, blocking, and then breaking it down into reasonable chunks.

Nancy Evans : They meet with you every week, if necessary?

Keita Williams: I won’t meet with you less than twice a month. Usually I … Optimal is once a week. We can really navigate and calibrate … If there’s suddenly a change in your family dynamic, we can shift for that. Or if your work responsibilities have changed, and now you’re leading a big project. Then we can shift around that, and adjust our goals, but still keep you on track. I want you to create the habit where you’re doing something every day to get there versus, “I’m going to do six hours of work on this project today, and then not touch it for two weeks.”

Nancy Evans : The every day is important.

Keita Williams: Yes. The every day.

Nancy Evans : It’s making it a habit. One of your bedrocks is if you fail to plan …

Keita Williams: You plan to fail.

Nancy Evans : You plan to fail.

Keita Williams: Yes.

Nancy Evans : What I want to ask you … I don’t get this part. Women are, traditionally, more organized. They’re the ones who are making the whole calendar, doing the planning, and yet what we’re talking about today is women not making the plan to get the idea off the ground. What’s going on there?

Keita Williams: I think it’s really interesting. We’re nurturers by nature, right? We can do this for everybody else, easily. Easily. You can have a family calendar that’s color coded, and you know where to be and who to pick up, who to drop off. But when you’re talking about personal life, it’s always harder to do it for yourself. I think we invest in so many other people that we forget to invest in ourselves.

Nancy Evans : The woman’s trap is she’s not making the plan for her.

Keita Williams: Yeah.

Nancy Evans : Okay. That’s where the bully comes in.

Nancy Evans : Okay. Here’s another issue, which, boy, do I have, though I’ve tried to put a lid on it. Perfectionism is procrastination. When we started iVillage, and we’re putting up sites on the internet. I really wanted to show the world that we were ready for prime time. I wanted to put up perfection. I actually thought I could go in and copy edit message posts to keep it … Make sure there were no typos, no spelling errors. Finally, one day, I said, “Get a grip.” My new mantra is, “It’s good enough.” Because, otherwise, we’re not going to get anything done.

Keita Williams: We never get anything done.

Nancy Evans : Could you speak to that? How do you get over … I do think this is a woman’s thing.

Keita Williams: Yeah. Oh, my goodness. This is my favorite thing to harass people about. I gently … There’s no such thing as perfection. Perfection is always going to be a moving target. I know that I go back and look at things, and I’m like, “I don’t like the way that looked,” or, “I should’ve phrased that differently.” We’re our biggest critic. If you’re looking for perfection, you’re never going to achieve it, right? So there’s that. Let’s just put that in a box, there.

Keita Williams: I think the other piece of that is … There’s the procrastination piece around it where you want it to be totally perfect before you show your new baby to the world. You’re so scared that someone’s going to call your baby ugly that you’ll just keep iterating. I have a client that had … If she had one PowerPoint for her business idea, she had seven. They had screen wipes. She went all in. They were these beautiful, well thought out … They had pivot tables. Financials. Everything. When are you going to start? What are you waiting on? What exactly is the holdup? “I need this,” and, “I’m waiting on this.” I’m like, “No.” You’re waiting for the perfect time, you’re waiting for the perfect idea. Sometimes you just have to go, and figure out a lot of that as you go, and the learning is in the doing.

Keita Williams: The other part that I’ve been digging into … Perfection is procrastination, but also procrastination is fear. When you get to the root of it, it is fear. That perfectionism, that, “I’ll take care of this tomorrow,” it’s fear. Fear is an emotion that is so tricky, because it can bleed into so many different areas of your life, how you feel about yourself, how you interact with others, how you assign value to what you do … Fear is that anchor for a lot of that. If you can acknowledge that, “This is scary. I’m scared right now. The reason why I haven’t pulled the trigger on this particular thing is I’m scared … “

Keita Williams: You acknowledge you’re scared, but you do this shit afraid. The fear gets smaller the more you do it. It’s like the first time you jump off the high dive … Do you remember that experience as a kid?

Nancy Evans : Sure.

Keita Williams: Where you stand on the edge, and you’re like, “I don’t know, what if I hit the water wrong?” And your friends are yelling down at you, “Jump.” Once you jump off the high dive the first time, the second time you run up the ladder, it’s a little easier to jump off the high dive. Then, the third time, you’re an expert. You get better at jumping off the high dive.

Nancy Evans : You know the woman you just talked about? She’s got all of these presentations for her idea. She’s got seven iterations, and she might still be working on it. When you said to her, “Okay, what are you waiting for?” Did she see the light?

Keita Williams: There was that pregnant pause. Almost, “I’m offended that you would say that to me.” Then it was like, “Oh … ” I was like, “Give me a date. When do we start?”

Nancy Evans : Did you move her?

Keita Williams: Yeah. Of course. We put a date. Put it in the calendar. “When are we doing this by?”

Nancy Evans : Okay. That’s what girlfriends do for each other. You talk about accountability buddies. Let’s say I’m too poor to afford you. Which, really, we need to talk about this, because usually when you’re starting something up, you’re not exactly rolling in dough. You might also have a full-time job. You might have your family. You’re cutting corners as it is. How can I put together this bully in my life that says, “Okay, we’re setting a date”? Is there a way I can put that in my life if I can’t afford you?

Keita Williams: Okay. You can listen to the podcast. There’s lots of nuggets there. That’s free. I’m going to be rolling out some video series on my website that’s more accessible, and that sort of thing. But-

Nancy Evans : Okay. Excuse me. Let me put in a plug. I told you earlier that I really listened to almost every single “Success Bully” podcast, and they are a kick in the butt. Having Keita here in front of me … It’s better to have her live. But you can begin …

Keita Williams: Just throwing it out there.

Nancy Evans : Yeah. But begin with the audio.

Keita Williams: We all have that girlfriend that’ll tell you you look fat …

Nancy Evans : Yeah. Isn’t that …

Keita Williams: We all have that one girlfriend. “What are you wearing?” That’s your accountability buddy. That’s your buddy, the one that will not spare your feelings at all. My younger sister says to me … we’re getting our nails done, and we’re having a fabulous sister/sister moment. She goes, “What are we going to do about this gray hair?” I have four gray hairs. Maybe six. I might be … Maybe eight. “What are we going to do about this gray hair?” “I earned these. I want to keep them.” But someone who will be truthful with you.

I would go with the truth serum. You want your friend that’ll tell you when you look fat. Then they have to be your friend that is outpacing you. It’s hard to … You’d rather keep up with someone than drag them. If you have the girlfriend that is put together that will also tell you you’re fat … That’s your accountability buddy.

Nancy Evans : It’s like when you’re playing tennis. You want to be playing with someone who’s better than you are.

Keita Williams: Exactly.

Nancy Evans : Okay. Another tip you have besides getting your own accountable buddies in your life … You call them the “Three Rs”. Can you talk about the Three Rs? Remember your “why”.

Keita Williams: Yes. Oh, my goodness, we went all the way back. You went, “Remember your-“

Nancy Evans : Do you want me to tell you the Three Rs?

Keita Williams: Yes. Tell me about the Three Rs.

Nancy Evans : Okay. These are-

Nancy Evans : I told you I listened to all of your podcasts.

Nancy Evans : Okay. The Three Rs. I like things that come in three.

Nancy Evans : The Holy Trinity. Okay. The Three Rs. Remember your “why”, refine your goal, reminders.

Keita Williams: Remembering your “why” … Your “why” is always going to be your rocket fuel. I know that my “why” is very clear for me right now, and that is … I want to democratize success.

Nancy Evans : Bravo.

Keita Williams: I want to make is accessible for people, because I think that there’s a common red thread in high performers. Either you’re coached into it, or you’re born with it. Right? I want to make that accessible to more women. That, “Yes, this is how these powerful women got here. This is what they’re doing.” I want to make that real. Right? That’s my “why”.

Because I think throughout my career, and as I’ve grown and developed, I have very limited mentors. I had great people in my life, but as a woman of color in technology, no one looked like me. I would walk in the room, and I was the diversity. Every time I came into the table. I’m passionate about-

Nancy Evans : I was diversity in tech, because I was white and old.

Keita Williams: There’s no one looking like you. “Who do I talk to about this? Who can relate to what I’m experiencing?” I want to make that real, and I want to make it accessible. I think when you have a vision, a drive, and a plan, you can get there.

Nancy Evans : The “why” is your mission.

Keita Williams: That’s your mission statement. Your personal mission.

Nancy Evans : The thing you most want to accomplish before you exit this earth.

Keita Williams: Yes. “Before I hang it up, I want to be remembered for this.”

Nancy Evans : In your case, it’s democratized success, which, boy, is that a great mission, everybody.

Nancy Evans : Okay. The next “R” is “Refine your goal”.

Keita Williams: Okay. What I thought this would look like … I was going to do this cute little thing, and I was going to make it this cute … It was this cute little hobby, and I was going to do cute little things with it. As I started going, and surrounding myself with my power tribe, and building community around it, I was thinking way too small. I think a lot of women do that.

Nancy Evans : You bet.

Keita Williams: We just put it in this cute little pink box, when, no, I’m going for world domination. I want to be a media maven, and build a media empire. This is just the starting point. It may change. It may not necessarily be branded “Success Bully” forever, or whatever-

Nancy Evans : It could morph.

Keita Williams: It could morph.

Nancy Evans : Yeah.

Keita Williams: But I think that’s what I mean by “refining your goals”. I look at it quarterly. I hit everything in quarters. Right now, pray tell … I had big calendars for April, May, June printed out. They’re in my living room. Where you would have artwork, I got a big-ass calendar. I can see quarterly how I’m doing, and I have it broken down like, “Here’s where I need to hit this.” Saturday, as much as I want to brunch, I need to finish my … TED talk submission for TEDxSeattle. I need to get it done. Before I brunch on Saturday, that submission needs to be done.

Nancy Evans : Because it’s on your calendar.

Keita Williams: It’s on the calendar. I can see where it all falls. I know I was traveling this week, so it’s a lie to tell myself I’m going to do all these extracurriculars. That’s a lie. We have to bucket things, and I know where I have pockets of time if I look at it quarterly. If you’re looking at it very day to day, you get caught up in the hamster wheel of just perpetual motion and not necessarily strategy. Similar to how you do business planning in your high-powered career, you’re looking at your quarterly budgets. You’re looking at … Your quarter over quarter. You’re mapping back to that. We need to do that as individuals.

Nancy Evans : Okay. I want to underline that.

Keita Williams: Yeah.

Nancy Evans : No, the quarterly review. Because to start off at the beginning of the year with those, “Here are my goals for this year … “

Keita Williams: “In 2018, I’m going to do all these things.” Not really.

Nancy Evans : It doesn’t work. But if you’ve got the big goal or goals and you put it into quarterly segments … I’ve used that my entire life, both for myself and for where I’ve managed people. It’s just the best way to do it, because you can course correct. If you are morphing into another direction, figuring out, “Hey, here’s a sweet spot. It’s not over where we thought it was.” You can do that at the end of your quarter, and then your next quarter’s more on target. It’s a beautiful thing.

Keita Williams: It’s a beautiful thing, and I encourage … In addition to all the technology, get yourself a paper calendar. Print out those big ones. It’s a simple thing that you can do to keep yourself on track.

Nancy Evans : Great idea.

Keita Williams: I don’t go anywhere without a paper calendar. I have support around managing my crazy schedule. But I need to look up and go, “Okay, there are a couple things that I missed opportunities on because I missed the deadline, because I was so caught up in motion.”

Nancy Evans : This is very important, so you don’t get in the hamster wheel of the daily. You need those big calendars for the quarterly.

Nancy Evans : Our third “R” is “reminders”.

Keita Williams: Oh, my goodness. I’m a big “lipstick on the mirror” kind of gal. If you come into my bathroom, it looks very “Beautiful Mind”. But, reminding yourself why you’re in it. I have stuff in my calendar. My chief of staff actually puts this in my calendar, as well. Little encouragement notes that pop up on my phone from myself to myself.

Nancy Evans : Give me an example.

Keita Williams: The reminder this week with the big event and then all the other things that are … My next stop is Bloomberg. What? That’s my next stop today. For me. Bloomberg, for me. The reminder is, “Stay focused,” because it’s really easy to get … One of my friends said this, and I hate to parrot her, but I’m going to act like I said it. “When you’re ten, don’t be worried about the fours.” I have to keep my head up and focused on where I need to go, rather than getting caught up in all of the things that are going on around me. I have to be focused on what I’m trying to accomplish.

Nancy Evans : I need a little more leaves on that particular tree.

Keita Williams: Oh, no, leaves on the tree.

Nancy Evans : That means … We’ve got the calendars on the wall. We’re off the hamster thing. But then to keep that kind of confidence going, the mojo going, the spirit going … Do we do some meditation in the morning? Do we wake up and get … Because you need to recommit.

Keita Williams: Every day.

Nancy Evans : Every day. Let’s talk about-

Nancy Evans : I want to talk about when do you recommit, how do you recommit, because I think that’s got to become part of this habit.

Keita Williams: Absolutely. My habits … I am affectionately called “the Robot”, because I have some routines that I am not flexible on. My morning routine is one of those things that I am not flexible on. It doesn’t matter what part of the world I’m in, what time zone I’m on, I always have to have my morning routine. That’s waking up, I go for a walk, run-ish, or some type of physical activity. Then I take time to pray and meditate, and just get into my space.

Nancy Evans : You’re sitting down?

Keita Williams: I sit down. I sometimes have coffee, and I’m-

Nancy Evans : But you’re quiet.

Keita Williams: I’m quiet.

Nancy Evans : Can’t imagine it, Keita, but you’re quiet. Okay.

Keita Williams: I’m quiet. So much of my day is people, and so I do find that I hit a wall where I need some alone time. I might not get that alone time during the day, so I need to take that alone time first thing, so that when I walk out the door, I am centered, I am focused, I have my plan for the day. That’s what we’re doing.

Keita Williams: My evening ritual … I try not to be a jerk to my future self. I lay out my clothes. When I say “lay out my clothes”, I mean undergarments, stockings, the whole outfit is put together on a hanger. That run in your panty hose can make you 15 minutes late, which’ll make you late all day, because every meeting will be late from there. That’s one thing. Trying to get my food together.

Keita Williams: I also write out my top six. Whatever the top six things that I must accomplish tomorrow … Before I go to bed, I have a little notebook next to my bed. It’s a gratitude journal. I write out … I recently started getting into this, so don’t let me act like I’ve been super committed. But the founders of PartnerTap were on the show, and they shared this with me. It has been a transformative experience for me. Writing out the five things that I’m most grateful for that day, no matter if it got off the rails, if it was an amazing day. What five things am I most grateful for on this day?

Nancy Evans : That helps to keep you from falling into the abyss when you’re-

Keita Williams: Sometimes you have that negative experience, and you can carry that for three days.

Nancy Evans : Yeah.

Keita Williams: Right? And you haven’t gotten anything done for three days.

Nancy Evans : Then the paper calendar’s looking bad.

Keita Williams: You’re pissed off about something that happened Tuesday, you haven’t straightened it out by Thursday.

Keita Williams: Then, the next part of the exercise is writing out five things that you’re grateful for in the future as if they’ve happened. I am daily refining my goals with that exercise, because it gets … When I look back through the journal, I can see that it’s getting more clear, it’s getting more clear, it’s getting more clear, and I’m more specific in what the future looks like with each entry journal.

Nancy Evans : You do that every night?

Keita Williams: You do it every night.

Nancy Evans : What’s one of the things you’re going to be grateful for in the future self?

Keita Williams: My future self … I think one of mine is always, “I am grateful for my media empire.” That will include a talk show. That will include best-selling books. That will include six-figure speaking fees. That will include my five-figure coaching practice. That will include the footprint that impacts people. I write that every night.

Nancy Evans : Oh, my gosh. Okay. That’s how you get mojo. That is how you get mojo, and how you stay on track. Which is the secret to creating any business, to leaving a footprint. That is how you do it. Did everyone take note of that? This is very important.

Nancy Evans : Then … Okay. Here’s the last step, and then we can wrap it up. You also talk about front-end performance Monday through Thursday-

Keita Williams: Yeah.

Nancy Evans : Can you talk about that? We’ve got our month. We got our calendars up. We’re now doing our gratitude journal. Then this focus on Monday through Thursday. That really resonated with me.

Keita Williams: Yeah. I find that, at the pace that I move these days, that by the end of the week, I’m tired. I know that just because of the pace. I try to make sure that the most important meetings and the most important strategy pieces are on that front end, because, physically, I know I’m going to be tired Thursday, 3:00 p.m. I know that I have pushed my physical self to the limit. I try not to have big critical meetings on Thursday and Friday.

Keita Williams: I will say, on Friday, come to win, because everyone else takes their foot off the gas. You may be able to eke a few things out on Friday, because everyone else has slowed down. But I try to front-load my week just knowing that, physically, I’m going to be tired by the end of the week. I try to accommodate for just the pace I run.

Nancy Evans : That’s smart. Do you have anything else you want to tell the women of the world who are also interested in world domination?

Keita Williams: In world domination … I would say, build your power tribe. Surround yourself with amazing people, and folks that want to see you do well who will actually pull your coattail when you’re going off track. Know that it’s not easy. It’s not easy. If it was easy, everyone would do it. Lean into the fact that it’s not easy.

Keita Williams: When my friends ask me what I need … Like, share, subscribe, do that. But also check on me. Check on me. Check on me, make sure I’m okay.

Nancy Evans : How are you doing?

Keita Williams: Everyone else asks me. I feel that, when you have that power tribe, lean into it.

Nancy Evans : Can we also add that the power tribe can be drawn from friends you have now, a woman you might meet today who’s got a skillset that you don’t have who can help you on your way. Right?

Keita Williams: Yes. Your power tribe is ever evolving. I had this magical moment yesterday where … We had this big project, and then we had a happy hour. I just hit up all my friends from my East Coast days, and so many of them showed up. “We know that if we didn’t come to this, we would not see you while you were in town.” We were going around the room, and it was like, “How do you know Keita?” “We met in 2005 when I was working in retail when I first got to New York.” “We met in 2007 at a party that I threw.” “We had the same trainer, and we just decided to be friends so we could share our training.” It was these interesting stories, how I had collected and connected them.

Keita Williams: They’re all still in touch, and having brunch, and stuff, regardless of if I’m in town. There’s something magical about that. Nurturing those relationships, and loving up on the folks that love you … Especially in the entrepreneurial journey, I did not count on it being such an emotional component to it. I wanted, “Let’s just get the business done.” Every day is a roller coaster. I’ve cried more as an entrepreneur …

Nancy Evans : That is one of the reasons we so much wanted to have you on with Success Bully, because it isn’t just the matter of doing a business plan, and going out and meeting investors, or whatever. You got to have your head screwed on straight. You got to have your heart continue to pump. That takes, I think, daily dedication, which is what you’re all about.

Keita Williams: Absolutely.

Nancy Evans : The last thing is … How do people find you?

Keita Williams: Oh, my goodness. I am available on the interwebs. SuccessBully.com, and you can keep up with my antics on Instagram, Twitter, and Facebook @SuccessBully. I’m wildly photogenic, so … If nothing else, check out my cool pictures.

Keita Williams: I always feel like I have something … I try to at least post daily nuggets, and I’m working … Trying to be a little more consistent on social media that I’m offering people something that they can use daily.

Nancy Evans : A little mantra to keep … Yeah. We need them.

Keita Williams: Sometimes you just need a little nugget to get through the day.

Nancy Evans : Yeah, I need big nuggets through through the day, but … Okay.

Keita Williams: Cluster of nuggets.

Nancy Evans : Okay. Keita Williams, Success Bully, thank you so much for being here.

Keita Williams: This is so cool. So cool.




Keita Williams // Success Bully
Instagram: @successbully
Twitter: @successbully


Keita Williams is the Founder and Chief Strategist of Success Bully, a fast-growing accountability practice and content provider dedicated to supporting visionaries of all types in their goal attainment across both their personal and professional lives.

At the end of 2016, Keita dusted off her vision board and looked at the goals that she had set for herself a year earlier. It was an eye-opening experience. Most areas remained unchanged and in some cases, there was backward momentum. She found that this was also a recurring theme among her circle of friends.

What could have been done differently? The answers were crystal clear — an actionable plan and some good old-fashioned accountability. From there, Success Bully was born. Her practice currently includes three focus areas: one-on-one coaching; workshops and seminars; and content tailored to women looking to step into the next phase of their lives and careers.

Keita is a recovering public relations executive who has conceptualized and executed communications strategies for consumer tech brands. From mobile phones, tablets, laptops, apps and digital entertainment, she has launched and told stories for all manner of gadgetry.

Keita is a proud Wildcat who holds a B.S. from Northwestern University in Communication Studies.



  • CHECK OUT Success Bully podcasts here and put the GO in goal setting.
  • GET CLEAR and intentional with this Work It Sheet exercise. What goals are you looking to crush in the next 90 days?
  • SCHEDULE a private consultation with Keita for a little extra help getting there.